Using Blogs to Drive Away People from Your Business


Reading the title of this article will surely make you curious… especially if you are a professional practitioner or business owner. You may ask the question: Why would I want to drive people away from my business?  You should find the answer within yourself if you contemplate hard enough.   Saying “No way!” is normal.

There is an old saying that prevention is better than the cure.   Doctors constantly say this to their patients.   A dentist tells their patients to brush their teeth and floss twice every day, for it prevents oral problems like cavities.  Doctors also advise their patients to stay healthy and fit. Based on the examples above, dentist and doctors use these practices to establish rapport and trust with their patients

As a business owner, how can you apply this to your business? How can you keep customers coming back to you “even if” you drive them away? It’s quite simple really. Write a blog, not just any blog about your business, but useful information that people can use.

If you own a restaurant, write a blog that informs people how to prepare delicious meals every day in the comforts of their home. This is driving your customers away, right?  Wrong.  There may be people who have the time and will take your tips and advice about creating a special meal, but for most people, they will realize that you are an expert in fine cuisine and they will patron your restaurant.

Another example is if you own an auto shop, you can blog about how to maintain your car and how to do diagnose problems to help car owners save money. This is pushing car owners away from your business.  Car owners will realize that you want them to save money and you are an expert.  This will lead to customers flocking to your establishment.

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YouTube Marketing Opportunities, Part II

Even in remote areas around the globe, YouTube has penetrated thousands of people’s  personal computers.  Having said that, as of this very moment, thousands of YouTube users have just uploaded a new video.   YouTube has  announced that it is now serving 1 billion views a day. This is how powerful YouTube has become.

To attract attention to your business YouTube channel, you need to plan carefully, as it has now become a cut throat competition and I bet you do not want to be left out.  Previously we have pointed out some tips to help such as; being creative or use something funny to attract people’s interest in your video, keep your video short, usually less than 10 minutes, invest in good audio equipment, join the YouTube network by commenting and joining more groups. To further enhance your account here are some more tips that can get you ahead of the game.

1.    There are three types of video that may work for your business in YouTube.  (1) Informational videos; wow your audience with something they have never seen before but is essential in making your product. Act as a guide on your company’s plant site for example. (2) Educational Videos; most people who access the YouTube site checks it for instructional videos. These include the likes of arts and crafts or building stuff or cooking and do it yourself videos. (3) Entertainment Videos; Find a way to use your product and at the same time entertainment your audience. Let’s say test the durability of a mattress etc., amaze your audience with what your products can do.

2.    Maximize YouTube for search engine optimization. By using proper keywords on your YouTube post, your uploaded video will go on top of the search lists. Choose words that best fit the product or service that your business caters. Draw the right audience to your site. It does not need to be the most popular video on YouTube, which receives thousands of hits a day. What is important is that you are getting your target market to view your channel and hence the possibility of earning their trust and buying your product or acquiring your service.

3.    When you upload a video on YouTube it asks you to create a profile channel. Put as much information about your company in this profile and make it good so you can get regular subscribers. These subscribers can send you emails for questions and more product knowledge. From there you can send them responses and discounts, and information on upcoming products

4.    Answer customer-specific questions using videos. Imagine how surprised a customer will be when you point them to a video with the answer!

5.    Use advertising and marketing techniques like: posting testimonials on your site that attest to the quality of your product.  Add captions to your video, remember that not all people can hear or watch your videos.  Run a contest: Use YouTube to engage your audience and solicit their participation in a fun way.

The more you use YouTube, the more traffic  you will direct to your site, and the more potential sales you will have.  Have fun!



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More Flickr Tips….

Previously we talked about some tips to maximize your Flickr account’s visibility. Things like using your web domain name as your username in Flickr, putting your website name as tag for each photo upload, maximizing the use of your company’s logo for recognition, and proper description of your business in the profile really helps but if you want more ideas check out the additional tips below.

6. Create a simple informative essay about your company’s services, make it as extensive as possible so people know what to expect from your business and pay attention to your design. In this page you could even put your website address where they can visit.

7. Join as many group sites as possible but be mindful of the group’s terms before joining as you may violate some of their posting restrictions. It is always safe to join the same group category as your business interest. You will be surprised at the extensive group categories that Flickr offers.

8. Upload the creative shots of your products and service and company. You maybe uploading hundreds of photos everyday in your page but these efforts would be pointless if the shots does not speak, remember the saying “A picture can speak a thousand words”.  Before uploading a particular set of photos, start using your creative mind and think of how these pictures can best describe your company and interest people to try them. No need to hire well-known models to endorse them, just make it unique as possible.

9. Explore the Flickr community.  Do not just mind your own site. Check other pages in your group’s site as well as visit a different group and maybe discover some potential. Comment on other people’s photos, especially if they really look nice and can grab people’s attention. Add them onto your favorite’s lists.  Honestly comment on their photos.  Never utilize this tool to brag about your company because it may get the community irritated. Also you may want to search for other people’s postswith regard to your products and services as you may get more feedback from them for product improvement. Comment on these feedback as well if you like, appreciate a compliment and acknowledge a criticism. Let people know that you are listening and you value their opinions.

10. Use the Flickr blog. Connect your company’s existing blog on Flickr by just pasting some HTML codes. This is a good turnaround tool for publishing the latest news in your company, without too much effort from you. Once you update your blog, your Flickr blog will also be utilized. Allowing, news, discounts, upgrades, promotions and advertising can be loaded to your Flickr network.

These activities can be time consuming.  You may consider hiring a virtual assistant help you with these tasks and other social media marketing tasks.

Now, remember as per terms and conditions of Flickr it is against their rules to use it for commercial purposes, specifically for advertising company products or services, if caught your Flickr account will be turned off.  However, that does not mean we cannot use it for indirect marketing.

Social Media Jobs in the News

More and more, social media is increasing it’s popularity not only for individuals, but for businesses as well.  Small business owners are realizing the power of social media and how it can be many times more effective than traditional advertising, if used correctly.  Although social media marketing is effective, it can also be time consuming and a little frustrating if you are still trying to learn where to go, and what to say.

We now have new jobs that are emerging from this new medium of advertising.  We are seeing more job openings for Social media assistants.  Having a full time employee handling your social media campaigns is great, if you can afford one.  Another option is to have a contract with a social media marketing virtual assistant for a certain number of hours or tasks per week.  In this scenario, you are able to have the outcome you would like with limited expenses.  To find out more about social media marketing virtual assistants services for your small business, click here.