Twitter Marketing for Restaurants

Twitter is one of today’s fastest rising social networking and micro blogging sites. If you want to market your business, in this case, your restaurant or any kind of eatery, you can use Twitter as part of your social media marketing strategy. Although traditional advertising wouldn’t be effective with the use of Twitter, the right strategy can make Twitter a convenient and effective marketing tool.

Here’s how:

Food is one of our basic necessities and what comes with it is the perpetual need to eat, and to find food that will satisfy our appetites. Several kinds of companies use Twitter as a marketing tool: events planners, mechanics, web designers and many other services that we only need occasionally, unlike any food-related businesses.

A tweet about a fresh and delicious new plate added to your menu will most likely make someone hurry to your restaurant to try it.

The Twitter Advanced Search will help you find people with food interests that your restaurant can offer, especially locally. The key is to follow these people and through this, people will eventually come across your page and follow you. Using Twitter as a marketing tool for your eatery requires a tremendous investment in time and effort, even money for promos and contests, but you will reap amazing benefits businesswise once you penetrate the Twitter community, especially in your area.

One tip that will help you achieve this is to host a live Twitter meeting called a tweetup locally with perhaps a free dessert for the first 20 customers to come in or special discounts. People who usually attend tweetups are active and influential Twitter users and it will help your business one way or another if they tweet about your promo.

If you are wondering what to tweet about other than your daily lunch menu, there are several other things you can share that will help generate interest to your restaurant. If you own a pizza parlor, you could tweet about pizza history and trivia, or if you are running French restaurant, you could post simple French home recipes or link videos about French cooking. Interesting tweets also include things like a local celebrity that tried your restaurant or a review of your restaurant in the local newspaper.

Also, make sure to listen and to reply to your follower’s comments and suggestions. Positive comments can be used as testimonials to your official website, just don’t forget to ask permission from the commenter. Badmouthing competition, tweeting too much, and not replying to followers are some things to be avoided, among other things. Remember, it is very easy to unfollow someone on Twitter.

Twitter also helps create traffic to your official website. Make sure that your website is user-friendly and updated especially in terms of contact information and menu. Twitter  can do wonders for your food-related business once used the right way.

YouTube Marketing Opportunities, Part II

Even in remote areas around the globe, YouTube has penetrated thousands of people’s  personal computers.  Having said that, as of this very moment, thousands of YouTube users have just uploaded a new video.   YouTube has  announced that it is now serving 1 billion views a day. This is how powerful YouTube has become.

To attract attention to your business YouTube channel, you need to plan carefully, as it has now become a cut throat competition and I bet you do not want to be left out.  Previously we have pointed out some tips to help such as; being creative or use something funny to attract people’s interest in your video, keep your video short, usually less than 10 minutes, invest in good audio equipment, join the YouTube network by commenting and joining more groups. To further enhance your account here are some more tips that can get you ahead of the game.

1.    There are three types of video that may work for your business in YouTube.  (1) Informational videos; wow your audience with something they have never seen before but is essential in making your product. Act as a guide on your company’s plant site for example. (2) Educational Videos; most people who access the YouTube site checks it for instructional videos. These include the likes of arts and crafts or building stuff or cooking and do it yourself videos. (3) Entertainment Videos; Find a way to use your product and at the same time entertainment your audience. Let’s say test the durability of a mattress etc., amaze your audience with what your products can do.

2.    Maximize YouTube for search engine optimization. By using proper keywords on your YouTube post, your uploaded video will go on top of the search lists. Choose words that best fit the product or service that your business caters. Draw the right audience to your site. It does not need to be the most popular video on YouTube, which receives thousands of hits a day. What is important is that you are getting your target market to view your channel and hence the possibility of earning their trust and buying your product or acquiring your service.

3.    When you upload a video on YouTube it asks you to create a profile channel. Put as much information about your company in this profile and make it good so you can get regular subscribers. These subscribers can send you emails for questions and more product knowledge. From there you can send them responses and discounts, and information on upcoming products

4.    Answer customer-specific questions using videos. Imagine how surprised a customer will be when you point them to a video with the answer!

5.    Use advertising and marketing techniques like: posting testimonials on your site that attest to the quality of your product.  Add captions to your video, remember that not all people can hear or watch your videos.  Run a contest: Use YouTube to engage your audience and solicit their participation in a fun way.

The more you use YouTube, the more traffic  you will direct to your site, and the more potential sales you will have.  Have fun!



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