So what do 20 million viewers say about YouTube?
Only one thing is for sure, that YouTube is the best avenue to get noticed. Do not be misled by the idea that by simply uploading a video to youTube, that you are marketing. It is not enough to just do that. It entails a certain “gimmick” to get attention, a good knowledge of marketing skills plus a good sense of YouTube tools. If you use this website properly you might get the attention you are aiming for. Here are some tips to get the network’s traffic to your site. Follow them and watch as millions of users hit your sites.
1. Be Creative
What is the first thing that comes into mind when you hear the word YouTube? Well for millions of viewers they think of funny and silly videos that get people laughing every time they watch. In which we can conclude that unusual stuff gets attention on this site.
You don’t have to humiliate yourself or your company to get people’s attention, that’s not good business ethic; but you can use something funny to attract their interest. It does not have to be a full blown advertisement or commercial that is too costly. For small and medium business owners a personal camcorder should do the trick.
Charles Smith, a pottery artist from Mobile, Ala., thinks about the tens of thousands of people worldwide who have clicked on his videos to watch him create works of art on his pottery wheel only to break them up at the end.
2. Keep it Short
The reason why YouTube only allows a 10 minute video upload is because it believes that the attention span of an average person will not exceed that. If your video is more than 10 minutes, half of the population will not be interested anymore, unless you can hook them on the first few minutes.
3. Talk out Loud
If you are using the microphone on your personal camcorder then you might have a problem. Most videos found on YouTube do not use an external microphone hence resulting in bad audio quality. Invest a little on clip-on microphone or wireless microphone and transmitter. These would greatly increase the potentials of your YouTube page. This is a classic example of public speaking, the clearer your messages are, the more it will be heard and the more you increase your target viewers and ultimately your target customers.
4. Comment and be Heard
Like other social networking sites, You Tube is a community where you can leave posts and comments to other people’s download. By leaving comment on popular videos you will get attention on your own pages as well. You may want to put a custom sign salutation on your posts that includes your webpage. Make sure that you put honest comments and reviews on these videos and not use it just to promote your product or service. Your comments’ sincerity will greatly reflect on your business’ ethics.
5. Join Groups
Being a part of existing topic-oriented groups on You Tube would widen your audience network. If there is no existing one yet on your area or niche then create a new one and create your own network. Joining these groups will be a good way of getting customer feedbacks regarding your product.
More YouTube Tips next week…