Social Media Statistics

Social Media Statistics

1.  By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network

2.  If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users)

3.  % of companies using LinkedIn as a primary tool to find employees….80%

4.  The fastest growing segment on Facebook is 55-65 year-old females

5.  80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences?

6.  Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen

7.  The #2 largest search engine in the world is YouTube

8.  There are over 200,000,000 Blogs

9.  25% of search results for the World’s Top 20 largest brands are links to user-generated content

10.  34% of bloggers post opinions about products & brands

11.  78% of consumers trust peer recommendations

12.  Only 14% trust advertisements

13.  Only 18% of traditional TV campaigns generate a positive ROI

14.  24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.

15.  In the near future we will no longer search for  products and services they will find us via social media

Statistics from by Erick Qualman


Is Social Media Marketing a Fad?

Is Social Media Marketing a Fad?  Take a look at this and decide for yourself.

Social Media Marketing announces your presence to the world. It’s a reliable marketing trend to build your network on line for success, for the tomorrow world. Reaching out to Social Media for marketing is well worth looking into.

There are a lot of resources to learn the skills required to do it yourself, or if finances are not an issue, you can hire a PR company to do it all for you.  Another option is hiring a social media marketing assistant to help with your social media marketing tasks while still staying involved in your campaign and “connecting” with your audience.