Effective Keywords: How to find them.

Your website can only get the best optimization with the right use of effective keywords. Search engine optimization relies on keywords as one crucial ingredient. The right keywords are therefore a requirement… a must for any website owner who wants to succeed in his or her SEO campaigns. But finding the right keywords or keyword phrases can be a very daunting task because a lot of the best keywords are being used by a product, service or business are already being used by many search engine optimization experts and professionals. You can either compete with them for rankings in search results but that would be very difficult. It is strongly suggested that you research your own set of keywords or keyword phrases that are as effective as popular keywords other optimizers are using.

As suggested above, your main task now is to find the most effective keywords or keyword phrases that you will use for your website. There a few strategies that you must consider to find the right keywords to help your site achieve top rankings in search results. First and foremost you need to find out that are the common words being used by people when they are searching for something on the net. These common words are like the “layman’s” terms. These are simple yet effective keywords. We each have our way of describing a thing or service like for example buying “email marketing service” or “email campaign providers.”

It is therefore important how your specific target market prefers to call your product or service. You can find this out by communicating with them through online chat, forums, blogs and social media networking sites. You may also find out how often people use keywords about your product or service by simply conversing with people that you meet every day and taking note of how they call your product or service. Take note of the terms that are often used by your own niche. It is best if you make a list of it and then start the words that top the list first. These words that top your list are the words being used more. Check also spelling variations and keyword phrases construction like for example for singular vs. plural variations and synonyms.

Once you have decided to use a specific set of keywords for optimizing your website, you have to research them to see if they are actually effective.  You want to know what each word’s KEI or Keyword effectiveness index is. Then you must monitor them within a specific period of time, and see if it does pull up your website on top of searches. This involves a little experimenting that you won’t be able to perfect in just a short period of time. It requires constant monitoring of the results. If you find that the keywords you used are weak, then it is time to other keywords and keyword phrases on your list, going through the same kind of process, from implementing to seeing the results.

This process will actually require from you a great deal of your time, but all your efforts won’t be in vain if you see more traffic pour in. You may opt to have someone do the research for you, you can hire an expert or hire a social media virtual assistant.  Whatever you choose to do, make sure you research your keywords before you start blogging and writing content for your website.


What is Social Media Optimization?

The set of methods used for publicity through social media, online communities, and community websites, is termed as Social Media Optimization (SMO). The method which makes  use of various social media services, like RSS feeds, social news, buttons, blogging, and utilizing third party functionalities, as images and videos. The SMO is confused with the SEO/SEM practices, but actually differs in many ways, particularly due to its main focus to drive traffic from all social media platforms, other than search engines. The benefits of SMO also result in improved search ranking.

Unlike traditional marketing, the word of mouth is not used through friends and family, rather through the use of social media networking in social bookmarking, text chatting, voice chatting, photo and video sharing website, like orkut, Facebook, etc. Similarly the social engagement through blogs sharing using RSS Feeds and blog search engines, like Google blog search, are part of SMO efforts.

In short the concept behind SMO, in simple words, is that; implement the changes to maximize a website which could more easily be linked to,  become more visible in social media searches, on search engines like,  Technorati, and which could include relevant posts, blogs, podcasts, and vlogs.

SMO is beneficial in the following ways:

1-    It helps increase your Linkability,

2-    It makes easy Tagging and Bookmarking to social platforms,

3-    It results in inbound links for valuable traffic form social sites,

4-    It syndicates your content across the social sites,

5-    It rewards the valuable and helpful users, in terms of valued links and traffic,

        And many others.

The SMO efforts can demand sophistication, constant up-dating, repetition, patience, consistency and great communication skills with the community.  Many other rules and techniques are applied by the gurus to make more useful SMO practices.  When new concepts and ideas are being incorporated in SMO, it’s wise to keep the door open for other new ideas to be included and constantly refined.

One should infer that SMO is more than set of methods; but an Art of Communication with social communities.  Don’t be afraid to try it.  Keep in mind, be yourself and have fun!