Making Social Media Link Building Work


Link building through social media is getting more popular these days but it is not as easy as you may think. It entails a lot of work and requires a great deal of time. It has no short cuts and only the right person can make it work. The basic idea of link building via social media is social media participation. Link building is a method for you to actively promote your product and services from your website so people in your network can also link back to you. This is one of the most effective methods being used by SEO today and really helps your website land on the first page of search results.

This is not the hands off method that everyone thinks it is. You have to really get involved with your own community who has same the passion and interests you have. It is not just creating profiles in social media site like MySpace, Facebook, Twitter, Digg, etc. But you also have to constantly update the content of your profiles by returning any comments to your network or take care of requests from your friends. Participating in community discussions is good way of making the contents of you profiles as fresh as possible.

But the most important thing that you must remember when building links through your social media profiles is to make sure that you are linking to articles that make sense to your friends, visitors, readers and network members. Creating links that are irrelevant can cause deactivation of your profile and rebuilding your online reputation can be very difficult or nearly impossible to achieve. It really takes a great deal of work working from the bottom and up again. You can fail in this method of social media link building if you fail to build relationships within your network and to succeed in building relationships you need to constantly reply and take care of your network’s requests. Failing in this step is failing all the way.

A remarkable aspect of social media is that links derived from it are very objective in nature therefore it is of high importance. The more social media content that is linked to your website means that your website achieves a more unique identity and this could be very effective in boosting your website’s ranking in search results. But you have to make sure that your website has got what it takes to keep the interest of your social media networks. With this said, impressed social media members will always provide links to valuable information they see on your website.

Some of the sure fire techniques that will make social media link building very effective and extremely beneficial for you are: updating your social media properties, avoiding spam, responding to your community, promoting your products and services indirectly through tips and techniques pertaining to your products and services and providing valuable information selflessly and without expecting too much. The trick here is to enjoy your network of people and in time, you will see yourself building relationships and your community willingly promoting your posts or tweets to everyone.

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YouTube and its Endless Marketing Opportunities

So what do 20 million viewers say about YouTube?

Only one thing is for sure, that YouTube is the best avenue to get noticed. Do not be misled by the idea that by simply uploading a video to youTube, that you are marketing. It is not enough to just do that. It entails a certain “gimmick” to get attention, a good knowledge of marketing skills plus a good sense of YouTube tools. If you use this website properly you might get the attention you are aiming for. Here are some tips to get the network’s traffic to your site. Follow them and watch as millions of users hit your sites.

1. Be Creative

What is the first thing that comes into mind when you hear the word YouTube? Well for millions of viewers they think of funny and silly videos that get people laughing every time they watch. In which we can conclude that unusual stuff gets attention on this site.
You don’t have to humiliate yourself or your company to get people’s attention, that’s not good business ethic; but you can use something funny to attract their interest. It does not have to be a full blown advertisement or commercial that is too costly. For small and medium business owners a personal camcorder should do the trick.
Charles Smith, a pottery artist from Mobile, Ala., thinks about the tens of thousands of people worldwide who have clicked on his videos to watch him create works of art on his pottery wheel only to break them up at the end.

2. Keep it Short

The reason why YouTube only allows a 10 minute video upload is because it believes that the attention span of an average person will not exceed that. If your video is more than 10 minutes, half of the population will not be interested anymore, unless you can hook them on the first few minutes.

3. Talk out Loud

If you are using the microphone on your personal camcorder then you might have a problem. Most videos found on YouTube do not use an external microphone hence resulting in bad audio quality. Invest a little on clip-on microphone or wireless microphone and transmitter. These would greatly increase the potentials of your YouTube page. This is a classic example of public speaking, the clearer your messages are, the more it will be heard and the more you increase your target viewers and ultimately your target customers.

4. Comment and be Heard

Like other social networking sites, You Tube is a community where you can leave posts and comments to other people’s download. By leaving comment on popular videos you will get attention on your own pages as well. You may want to put a custom sign salutation on your posts that includes your webpage. Make sure that you put honest comments and reviews on these videos and not use it just to promote your product or service. Your comments’ sincerity will greatly reflect on your business’ ethics.

5. Join Groups

Being a part of existing topic-oriented groups on You Tube would widen your audience network. If there is no existing one yet on your area or niche then create a new one and create your own network. Joining these groups will be a good way of getting customer feedbacks regarding your product.

More YouTube Tips next week…