Making Social Media Link Building Work


Link building through social media is getting more popular these days but it is not as easy as you may think. It entails a lot of work and requires a great deal of time. It has no short cuts and only the right person can make it work. The basic idea of link building via social media is social media participation. Link building is a method for you to actively promote your product and services from your website so people in your network can also link back to you. This is one of the most effective methods being used by SEO today and really helps your website land on the first page of search results.

This is not the hands off method that everyone thinks it is. You have to really get involved with your own community who has same the passion and interests you have. It is not just creating profiles in social media site like MySpace, Facebook, Twitter, Digg, etc. But you also have to constantly update the content of your profiles by returning any comments to your network or take care of requests from your friends. Participating in community discussions is good way of making the contents of you profiles as fresh as possible.

But the most important thing that you must remember when building links through your social media profiles is to make sure that you are linking to articles that make sense to your friends, visitors, readers and network members. Creating links that are irrelevant can cause deactivation of your profile and rebuilding your online reputation can be very difficult or nearly impossible to achieve. It really takes a great deal of work working from the bottom and up again. You can fail in this method of social media link building if you fail to build relationships within your network and to succeed in building relationships you need to constantly reply and take care of your network’s requests. Failing in this step is failing all the way.

A remarkable aspect of social media is that links derived from it are very objective in nature therefore it is of high importance. The more social media content that is linked to your website means that your website achieves a more unique identity and this could be very effective in boosting your website’s ranking in search results. But you have to make sure that your website has got what it takes to keep the interest of your social media networks. With this said, impressed social media members will always provide links to valuable information they see on your website.

Some of the sure fire techniques that will make social media link building very effective and extremely beneficial for you are: updating your social media properties, avoiding spam, responding to your community, promoting your products and services indirectly through tips and techniques pertaining to your products and services and providing valuable information selflessly and without expecting too much. The trick here is to enjoy your network of people and in time, you will see yourself building relationships and your community willingly promoting your posts or tweets to everyone.

Effective Keywords: How to find them.

Your website can only get the best optimization with the right use of effective keywords. Search engine optimization relies on keywords as one crucial ingredient. The right keywords are therefore a requirement… a must for any website owner who wants to succeed in his or her SEO campaigns. But finding the right keywords or keyword phrases can be a very daunting task because a lot of the best keywords are being used by a product, service or business are already being used by many search engine optimization experts and professionals. You can either compete with them for rankings in search results but that would be very difficult. It is strongly suggested that you research your own set of keywords or keyword phrases that are as effective as popular keywords other optimizers are using.

As suggested above, your main task now is to find the most effective keywords or keyword phrases that you will use for your website. There a few strategies that you must consider to find the right keywords to help your site achieve top rankings in search results. First and foremost you need to find out that are the common words being used by people when they are searching for something on the net. These common words are like the “layman’s” terms. These are simple yet effective keywords. We each have our way of describing a thing or service like for example buying “email marketing service” or “email campaign providers.”

It is therefore important how your specific target market prefers to call your product or service. You can find this out by communicating with them through online chat, forums, blogs and social media networking sites. You may also find out how often people use keywords about your product or service by simply conversing with people that you meet every day and taking note of how they call your product or service. Take note of the terms that are often used by your own niche. It is best if you make a list of it and then start the words that top the list first. These words that top your list are the words being used more. Check also spelling variations and keyword phrases construction like for example for singular vs. plural variations and synonyms.

Once you have decided to use a specific set of keywords for optimizing your website, you have to research them to see if they are actually effective.  You want to know what each word’s KEI or Keyword effectiveness index is. Then you must monitor them within a specific period of time, and see if it does pull up your website on top of searches. This involves a little experimenting that you won’t be able to perfect in just a short period of time. It requires constant monitoring of the results. If you find that the keywords you used are weak, then it is time to other keywords and keyword phrases on your list, going through the same kind of process, from implementing to seeing the results.

This process will actually require from you a great deal of your time, but all your efforts won’t be in vain if you see more traffic pour in. You may opt to have someone do the research for you, you can hire an expert or hire a social media virtual assistant.  Whatever you choose to do, make sure you research your keywords before you start blogging and writing content for your website.

YouTube Marketing Opportunities, Part II

Even in remote areas around the globe, YouTube has penetrated thousands of people’s  personal computers.  Having said that, as of this very moment, thousands of YouTube users have just uploaded a new video.   YouTube has  announced that it is now serving 1 billion views a day. This is how powerful YouTube has become.

To attract attention to your business YouTube channel, you need to plan carefully, as it has now become a cut throat competition and I bet you do not want to be left out.  Previously we have pointed out some tips to help such as; being creative or use something funny to attract people’s interest in your video, keep your video short, usually less than 10 minutes, invest in good audio equipment, join the YouTube network by commenting and joining more groups. To further enhance your account here are some more tips that can get you ahead of the game.

1.    There are three types of video that may work for your business in YouTube.  (1) Informational videos; wow your audience with something they have never seen before but is essential in making your product. Act as a guide on your company’s plant site for example. (2) Educational Videos; most people who access the YouTube site checks it for instructional videos. These include the likes of arts and crafts or building stuff or cooking and do it yourself videos. (3) Entertainment Videos; Find a way to use your product and at the same time entertainment your audience. Let’s say test the durability of a mattress etc., amaze your audience with what your products can do.

2.    Maximize YouTube for search engine optimization. By using proper keywords on your YouTube post, your uploaded video will go on top of the search lists. Choose words that best fit the product or service that your business caters. Draw the right audience to your site. It does not need to be the most popular video on YouTube, which receives thousands of hits a day. What is important is that you are getting your target market to view your channel and hence the possibility of earning their trust and buying your product or acquiring your service.

3.    When you upload a video on YouTube it asks you to create a profile channel. Put as much information about your company in this profile and make it good so you can get regular subscribers. These subscribers can send you emails for questions and more product knowledge. From there you can send them responses and discounts, and information on upcoming products

4.    Answer customer-specific questions using videos. Imagine how surprised a customer will be when you point them to a video with the answer!

5.    Use advertising and marketing techniques like: posting testimonials on your site that attest to the quality of your product.  Add captions to your video, remember that not all people can hear or watch your videos.  Run a contest: Use YouTube to engage your audience and solicit their participation in a fun way.

The more you use YouTube, the more traffic  you will direct to your site, and the more potential sales you will have.  Have fun!



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Social Media Overload?

Getting in touch with your friends, colleagues and loved ones is made easier because of Social Media and networking sites. Many enjoy the convenience of such sites to update everybody who is connected in your network about what is happening with your life or your business.  With the presence of these networking sites, you can stay connected with everybody no matter how far the other person may be or no matter what time zone. Facebook, Twitter, Friendster, Myspace, Linkedln are just a few sites created for social networking. Everyday there are more sites created for the same purpose and you just can’t help but join these sites just to stay connected. Some of us are suffering from social media overload.  There is way too much information out there, where do you start and how do you manage your social world?

Maintaining too many networking sites is time consuming. Let’s face it, we are busy people who have lots of things to do and spending numerous hours in updating all this sites can be demanding. However, if you are using social media sites to promote your business, it is a job that needs to be done to ensure that you will not stay out of touch.  If you are participating in Social Media for your business, you may consider outsourcing social media tasks and get virtual assistants that you can pay by the hour or by the project. This is a convenient solution if you are experiencing social media overload and ensures that you will not be an outcast on the networking world.

One important question before joining a social site is to ask yourself why you are joining this site. Is it because somebody invited you to sign up or is it because you are intrigued by the services that this site offers? Another question would be what is the purpose of this site?  Some sites focus on building a network for professionals liked Linkedin, some sites are great for keeping up with friends like friendster and some appeal to the youth like Myspace. Knowing the purpose and the reason why you want to join the site would narrow down the list of sites that you have to maintain and keep up with. This also serves as a guide for the content that you will have to post on each site and to avoid duplicating content.

It is also important to create boundaries for each site. It could be an awkward situation to read a comment regarding a photo and you did not intend for that person to see it.   Some personal information is for you and your friends only and not for your colleagues to see and vice versa. So if you are maintaining this site for your family communication then stick to that plan and avoid posting information that is not family related. Communicating your plan for that site is also effective when it comes to sorting out who needs to belong to each site. For example, a colleague invites you to facebook but you are not comfortable sharing some personal information on facebook with colleagues, then be honest and inform your colleague why you are maintaining that site personal and invite them over to a more appropriate site.

Social networking has many benefits and could be very fun but once overloaded it could defeat your initial purpose. You do not have to be an outcast in the social media world if you know how to handle the overload. So stop stressing and gain more friends.

social media where do I start