Twitter Marketing for Restaurants

Twitter is one of today’s fastest rising social networking and micro blogging sites. If you want to market your business, in this case, your restaurant or any kind of eatery, you can use Twitter as part of your social media marketing strategy. Although traditional advertising wouldn’t be effective with the use of Twitter, the right strategy can make Twitter a convenient and effective marketing tool.

Here’s how:

Food is one of our basic necessities and what comes with it is the perpetual need to eat, and to find food that will satisfy our appetites. Several kinds of companies use Twitter as a marketing tool: events planners, mechanics, web designers and many other services that we only need occasionally, unlike any food-related businesses.

A tweet about a fresh and delicious new plate added to your menu will most likely make someone hurry to your restaurant to try it.

The Twitter Advanced Search will help you find people with food interests that your restaurant can offer, especially locally. The key is to follow these people and through this, people will eventually come across your page and follow you. Using Twitter as a marketing tool for your eatery requires a tremendous investment in time and effort, even money for promos and contests, but you will reap amazing benefits businesswise once you penetrate the Twitter community, especially in your area.

One tip that will help you achieve this is to host a live Twitter meeting called a tweetup locally with perhaps a free dessert for the first 20 customers to come in or special discounts. People who usually attend tweetups are active and influential Twitter users and it will help your business one way or another if they tweet about your promo.

If you are wondering what to tweet about other than your daily lunch menu, there are several other things you can share that will help generate interest to your restaurant. If you own a pizza parlor, you could tweet about pizza history and trivia, or if you are running French restaurant, you could post simple French home recipes or link videos about French cooking. Interesting tweets also include things like a local celebrity that tried your restaurant or a review of your restaurant in the local newspaper.

Also, make sure to listen and to reply to your follower’s comments and suggestions. Positive comments can be used as testimonials to your official website, just don’t forget to ask permission from the commenter. Badmouthing competition, tweeting too much, and not replying to followers are some things to be avoided, among other things. Remember, it is very easy to unfollow someone on Twitter.

Twitter also helps create traffic to your official website. Make sure that your website is user-friendly and updated especially in terms of contact information and menu. Twitter  can do wonders for your food-related business once used the right way.

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YouTube Marketing Opportunities, Part II

Even in remote areas around the globe, YouTube has penetrated thousands of people’s  personal computers.  Having said that, as of this very moment, thousands of YouTube users have just uploaded a new video.   YouTube has  announced that it is now serving 1 billion views a day. This is how powerful YouTube has become.

To attract attention to your business YouTube channel, you need to plan carefully, as it has now become a cut throat competition and I bet you do not want to be left out.  Previously we have pointed out some tips to help such as; being creative or use something funny to attract people’s interest in your video, keep your video short, usually less than 10 minutes, invest in good audio equipment, join the YouTube network by commenting and joining more groups. To further enhance your account here are some more tips that can get you ahead of the game.

1.    There are three types of video that may work for your business in YouTube.  (1) Informational videos; wow your audience with something they have never seen before but is essential in making your product. Act as a guide on your company’s plant site for example. (2) Educational Videos; most people who access the YouTube site checks it for instructional videos. These include the likes of arts and crafts or building stuff or cooking and do it yourself videos. (3) Entertainment Videos; Find a way to use your product and at the same time entertainment your audience. Let’s say test the durability of a mattress etc., amaze your audience with what your products can do.

2.    Maximize YouTube for search engine optimization. By using proper keywords on your YouTube post, your uploaded video will go on top of the search lists. Choose words that best fit the product or service that your business caters. Draw the right audience to your site. It does not need to be the most popular video on YouTube, which receives thousands of hits a day. What is important is that you are getting your target market to view your channel and hence the possibility of earning their trust and buying your product or acquiring your service.

3.    When you upload a video on YouTube it asks you to create a profile channel. Put as much information about your company in this profile and make it good so you can get regular subscribers. These subscribers can send you emails for questions and more product knowledge. From there you can send them responses and discounts, and information on upcoming products

4.    Answer customer-specific questions using videos. Imagine how surprised a customer will be when you point them to a video with the answer!

5.    Use advertising and marketing techniques like: posting testimonials on your site that attest to the quality of your product.  Add captions to your video, remember that not all people can hear or watch your videos.  Run a contest: Use YouTube to engage your audience and solicit their participation in a fun way.

The more you use YouTube, the more traffic  you will direct to your site, and the more potential sales you will have.  Have fun!



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Is social media marketing the new yellow pages?

Is social media marketing the new yellow pages?

Improving collaboration between people and between organizations is no longer optional if you want to survive in today’s hyper connected businesses world, stated Erik Van Ommeren, Director of Sogeti’s international research institute.

Social media marketing announces your presence to the world. It’s a reliable marketing trend to build your network on line for success, for the world of tomorrow. Reaching out through social media is well worth looking into.

Much of social media marketing is about finding the right way to promote. Social media marketing is introducing exciting venues of communicating to consumers of internet and brick and mortar businesses.

Think outside the book, social media is the new yellow pages. social media is an innovative tool that will help local businesses pump out all types of information, from the latest in local news, to their promotions and coupons.

Social media allows you to be in control of your marketing. With Tivo, satellite radio, Ipods and the internet, the consumer is in charge of their own media. They are no longer a captive audience. With social media, you can reach out to your consumer through non-traditional channels and still have them listen to your message. Social media marketing allows you to be in control of you business advertising, drive traffic to your site, where you want to place your promotions and coupons, with little or no cost.

About 54% of Americans have substituted internet search engines and local phone books for social media. More content is created, distributed, and advertised on line, and more advertising dollars are moving towards social media. If your campaign is executed correctly, social media will get you more referrals, generate more leads and help you share information used to educate prospects. The all new social media marketing requires different skill sets and strategies when compared to traditional marketing. You can hire firms who specialize in this type of marketing or simply try it out for yourself. It is important to note, that is as in any form of marketing, consistency is the key to success. So, don’t expect to get a ton of new business from just starting a Twitter and Facebook account.

The public has turned to social media sites such as, Facebook, Twitter, Myspace, and Linkedin to reach their audience. Social media activity also helps your businesses improve search engine rankings through link building. There are now more and more companies that are seeking out alternative and effective marketing strategies, because the phone book is no longer providing what they need. Many would argue that social media marketing is the new yellow pages.

Social Media Overload?

Getting in touch with your friends, colleagues and loved ones is made easier because of Social Media and networking sites. Many enjoy the convenience of such sites to update everybody who is connected in your network about what is happening with your life or your business.  With the presence of these networking sites, you can stay connected with everybody no matter how far the other person may be or no matter what time zone. Facebook, Twitter, Friendster, Myspace, Linkedln are just a few sites created for social networking. Everyday there are more sites created for the same purpose and you just can’t help but join these sites just to stay connected. Some of us are suffering from social media overload.  There is way too much information out there, where do you start and how do you manage your social world?

Maintaining too many networking sites is time consuming. Let’s face it, we are busy people who have lots of things to do and spending numerous hours in updating all this sites can be demanding. However, if you are using social media sites to promote your business, it is a job that needs to be done to ensure that you will not stay out of touch.  If you are participating in Social Media for your business, you may consider outsourcing social media tasks and get virtual assistants that you can pay by the hour or by the project. This is a convenient solution if you are experiencing social media overload and ensures that you will not be an outcast on the networking world.

One important question before joining a social site is to ask yourself why you are joining this site. Is it because somebody invited you to sign up or is it because you are intrigued by the services that this site offers? Another question would be what is the purpose of this site?  Some sites focus on building a network for professionals liked Linkedin, some sites are great for keeping up with friends like friendster and some appeal to the youth like Myspace. Knowing the purpose and the reason why you want to join the site would narrow down the list of sites that you have to maintain and keep up with. This also serves as a guide for the content that you will have to post on each site and to avoid duplicating content.

It is also important to create boundaries for each site. It could be an awkward situation to read a comment regarding a photo and you did not intend for that person to see it.   Some personal information is for you and your friends only and not for your colleagues to see and vice versa. So if you are maintaining this site for your family communication then stick to that plan and avoid posting information that is not family related. Communicating your plan for that site is also effective when it comes to sorting out who needs to belong to each site. For example, a colleague invites you to facebook but you are not comfortable sharing some personal information on facebook with colleagues, then be honest and inform your colleague why you are maintaining that site personal and invite them over to a more appropriate site.

Social networking has many benefits and could be very fun but once overloaded it could defeat your initial purpose. You do not have to be an outcast in the social media world if you know how to handle the overload. So stop stressing and gain more friends.

social media where do I start