Is social media marketing the new yellow pages?

Is social media marketing the new yellow pages?

Improving collaboration between people and between organizations is no longer optional if you want to survive in today’s hyper connected businesses world, stated Erik Van Ommeren, Director of Sogeti’s international research institute.

Social media marketing announces your presence to the world. It’s a reliable marketing trend to build your network on line for success, for the world of tomorrow. Reaching out through social media is well worth looking into.

Much of social media marketing is about finding the right way to promote. Social media marketing is introducing exciting venues of communicating to consumers of internet and brick and mortar businesses.

Think outside the book, social media is the new yellow pages. social media is an innovative tool that will help local businesses pump out all types of information, from the latest in local news, to their promotions and coupons.

Social media allows you to be in control of your marketing. With Tivo, satellite radio, Ipods and the internet, the consumer is in charge of their own media. They are no longer a captive audience. With social media, you can reach out to your consumer through non-traditional channels and still have them listen to your message. Social media marketing allows you to be in control of you business advertising, drive traffic to your site, where you want to place your promotions and coupons, with little or no cost.

About 54% of Americans have substituted internet search engines and local phone books for social media. More content is created, distributed, and advertised on line, and more advertising dollars are moving towards social media. If your campaign is executed correctly, social media will get you more referrals, generate more leads and help you share information used to educate prospects. The all new social media marketing requires different skill sets and strategies when compared to traditional marketing. You can hire firms who specialize in this type of marketing or simply try it out for yourself. It is important to note, that is as in any form of marketing, consistency is the key to success. So, don’t expect to get a ton of new business from just starting a Twitter and Facebook account.

The public has turned to social media sites such as, Facebook, Twitter, Myspace, and Linkedin to reach their audience. Social media activity also helps your businesses improve search engine rankings through link building. There are now more and more companies that are seeking out alternative and effective marketing strategies, because the phone book is no longer providing what they need. Many would argue that social media marketing is the new yellow pages.


What to “Tweet” About

What to “Tweet” about- resources if you are stuck on Twitter

If you are a fan of Twitter and can’t get enough of sending tweets, then you know how sometimes you get to the point of being stuck and not knowing what to tweet about. This is normal for many because with so many things to talk about, sometimes it’s hard to choose which conversation to start with.  Sparking the interest of your fellow twitterers is the key to have a successful conversation and to keep the tweet alive. Here are some great resources if you are stuck on that stage of oblivion:

1. Try asking a provocative question that would spark up the  imagination of readers:

This is a great way to start and keep the conversation going; usually if a reader is challenged with your provocative question then readers have the tendency to tweet back to your original tweet.

2. An inspiring quote:

For some this may be corny but this is still an effective medium for twitters to keep on replying to the tweet especially if they got inspired with the quote.

3. Tweet about a useful link:

Share your resources and give links that are applicable to the topic so that other readers could check out the website as well and learn more about the topic for future tweets.

4. Give freebies:

Everybody loves freebies and it is a great way to catch attention and have the conversation rolling.

5. Tweet about new products:

People are always curious if there is something new that comes out.  Take advantage of that curiosity to attract more followers.

6. Found something interesting on twitter? Retweet it:

Retweeting other interesting tweets is a great way to get more readers. You’ll be surprised at how varied the opinions can be, regardless if it is a retweet. Everybody wants to their opinion to be heard even if it is on the same topic.

7. Need help? Tweet about it:

Humans by nature are very helpful. If you need something done or if you need assistance with something then twitter is the best place for you to ask for help since it immediately alerts other members of your community that you need assistance.

8. Do something worthy and promote charity:

You don’t have to have a lot of money to be able to help in your ideal charity. You could simply promote it on Twitter and for sure you will get followers on your chosen charity. After all people wants to feel good about doing something good.

9. Tweet about an achievement or something you have done:

Try to alert people if you have new blog or if you had an achievement that you want the world to recognize.  “Tweet” your own horn!

10. Your favorite song:

Do you have a song that makes you feel good?  Share it with your followers, you could make someones day!

There is no limit as to what is the topic that you should tweet about.  So if something interests you, then tweet about it and share your interest with others.

How to hire social media help for your business.

What to do when you are unable to do your own social media marketing, probably due to too many things on your plate, or you simply don’t want yourself directly involved on the day to day routine you must have in place to be effective. If you would rather hire someone to shoulder the responsibilities delicately on your behalf to expand your business through social media marketing, here are some of the things you must look for:

Before hiring someone to take your place, it’s imperative to consider the following guidelines to get your social media marketing efforts and be more fruitful in terms of increased business and satisfied clients.

1. Don’t expect it all: It’s obvious you cannot assign all the things to your assistant which involves social media for your business. There are some aspects of social media marketing which you have to do yourself. If you’re not willing to do that yourself, more than likely you won’t be connecting with your followers and your campaign will not be successful.

2. Clear game plan: You must spare some time to draw a clear game plan for your assistant to follow. What you expect him/her to do for your business and how much time is there to get it completed. A checklist to overview the performance regularly will be a good idea to gage the efforts being put in.

3. What tasks to be assigned: You must be very clear in what to assign your assistant, routine work, like uploading videos or writing articles, or you assign them to reply your friends and followers, posting on twitter, writing blogs, participating in discussions, and other more important activities.

4. Who to connect with: If you allow your assistant to more sensitive issues, you should have very detailed instructions with whom to connect and why.

5. Assistant’s Workload: The person you are hiring for your social media marketing should have sufficient free time to work for you. You must have understanding of his/her workload to judge his/her dedication to your assignment.

6. Test timings: Having selected your assistant for the desired campaign, you should allow him/her for a limited period of time to let him/her perform the services you asked for. Should your assistant perform the assignment, as you wished to be done, you may ask him / her to continue to the extended time you have agreed to complete.

You see, having developed reasonable understanding of social media marketing efforts and realizing the scope of work, you have to assign the job to a very competent assistant whom you have well thrashed out from the so-called experts and gurus, for their competency, and then you put some milestones to assess the results. Social media marketing takes time. You have to allow time to grow your followers and provide good content so your audience will listen to what you have to say.
If the SMM campaign gets you 100% of your desired results, you must pass credit to your assistant for his/her competency and devotion– a kind pat on his/her back, and an extra bonus would cheer them up and certainly you, too!

Social Media Jobs in the News

More and more, social media is increasing it’s popularity not only for individuals, but for businesses as well.  Small business owners are realizing the power of social media and how it can be many times more effective than traditional advertising, if used correctly.  Although social media marketing is effective, it can also be time consuming and a little frustrating if you are still trying to learn where to go, and what to say.

We now have new jobs that are emerging from this new medium of advertising.  We are seeing more job openings for Social media assistants.  Having a full time employee handling your social media campaigns is great, if you can afford one.  Another option is to have a contract with a social media marketing virtual assistant for a certain number of hours or tasks per week.  In this scenario, you are able to have the outcome you would like with limited expenses.  To find out more about social media marketing virtual assistants services for your small business, click here.