The set of methods used for publicity through social media, online communities, and community websites, is termed as Social Media Optimization (SMO). The method which makes use of various social media services, like RSS feeds, social news, buttons, blogging, and utilizing third party functionalities, as images and videos. The SMO is confused with the SEO/SEM practices, but actually differs in many ways, particularly due to its main focus to drive traffic from all social media platforms, other than search engines. The benefits of SMO also result in improved search ranking.
Unlike traditional marketing, the word of mouth is not used through friends and family, rather through the use of social media networking in social bookmarking, text chatting, voice chatting, photo and video sharing website, like orkut, Facebook, etc. Similarly the social engagement through blogs sharing using RSS Feeds and blog search engines, like Google blog search, are part of SMO efforts.
In short the concept behind SMO, in simple words, is that; implement the changes to maximize a website which could more easily be linked to, become more visible in social media searches, on search engines like, Technorati, and which could include relevant posts, blogs, podcasts, and vlogs.
SMO is beneficial in the following ways:
1- It helps increase your Linkability,
2- It makes easy Tagging and Bookmarking to social platforms,
3- It results in inbound links for valuable traffic form social sites,
4- It syndicates your content across the social sites,
5- It rewards the valuable and helpful users, in terms of valued links and traffic,
And many others.
The SMO efforts can demand sophistication, constant up-dating, repetition, patience, consistency and great communication skills with the community. Many other rules and techniques are applied by the gurus to make more useful SMO practices. When new concepts and ideas are being incorporated in SMO, it’s wise to keep the door open for other new ideas to be included and constantly refined.
One should infer that SMO is more than set of methods; but an Art of Communication with social communities. Don’t be afraid to try it. Keep in mind, be yourself and have fun!