More Flickr Tips….

Previously we talked about some tips to maximize your Flickr account’s visibility. Things like using your web domain name as your username in Flickr, putting your website name as tag for each photo upload, maximizing the use of your company’s logo for recognition, and proper description of your business in the profile really helps but if you want more ideas check out the additional tips below.

6. Create a simple informative essay about your company’s services, make it as extensive as possible so people know what to expect from your business and pay attention to your design. In this page you could even put your website address where they can visit.

7. Join as many group sites as possible but be mindful of the group’s terms before joining as you may violate some of their posting restrictions. It is always safe to join the same group category as your business interest. You will be surprised at the extensive group categories that Flickr offers.

8. Upload the creative shots of your products and service and company. You maybe uploading hundreds of photos everyday in your page but these efforts would be pointless if the shots does not speak, remember the saying “A picture can speak a thousand words”.  Before uploading a particular set of photos, start using your creative mind and think of how these pictures can best describe your company and interest people to try them. No need to hire well-known models to endorse them, just make it unique as possible.

9. Explore the Flickr community.  Do not just mind your own site. Check other pages in your group’s site as well as visit a different group and maybe discover some potential. Comment on other people’s photos, especially if they really look nice and can grab people’s attention. Add them onto your favorite’s lists.  Honestly comment on their photos.  Never utilize this tool to brag about your company because it may get the community irritated. Also you may want to search for other people’s postswith regard to your products and services as you may get more feedback from them for product improvement. Comment on these feedback as well if you like, appreciate a compliment and acknowledge a criticism. Let people know that you are listening and you value their opinions.

10. Use the Flickr blog. Connect your company’s existing blog on Flickr by just pasting some HTML codes. This is a good turnaround tool for publishing the latest news in your company, without too much effort from you. Once you update your blog, your Flickr blog will also be utilized. Allowing, news, discounts, upgrades, promotions and advertising can be loaded to your Flickr network.

These activities can be time consuming.  You may consider hiring a virtual assistant help you with these tasks and other social media marketing tasks.

Now, remember as per terms and conditions of Flickr it is against their rules to use it for commercial purposes, specifically for advertising company products or services, if caught your Flickr account will be turned off.  However, that does not mean we cannot use it for indirect marketing.

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How to use Flickr to increase your business

Do you remember Yahoo Photos? They closed down September of 2007 after advising to their numerous users to move their photos to Flickr.  Yahoo changed their service name to Flickr. Now, Flickr has the same feature that yahoo offered before and more. It is basically a photo hosting and sharing service. Is it designed for private use by you and your friends only? Wrong.  Business communities know little of how they can exploit this free site for their businesses.  If you own a small or medium sized business, this is a smart way to battle with the giant enterprises lurking in the market.

Your business will need a Yahoo ID to sign up and once you get access you can start posting pictures. Flickr has groups depending on the category or interest your business is in, join them to get more viewers for your own page. After which, you can start downloading new materials to be noticed, Flickr calls it a “set”.

Here are some tips that will work well for you and your business:

1.    Start with your Flickr user name. Put your website address or your web domain as your screen name. This way anyone who accesses your account can copy the link to a URL and get to your site. Since, your username appears on every photo you upload then your site’s link will be available to see for everyone in the community.

2.    Every time a picture is uploaded onto Flickr, the user has the ability to tag it; these tags become a powerful tool for search engine optimization. You can either use your web domain every time you tag a photo or use logical keywords to increase traffic to your Flickr business page. Manipulate your tag description in such a way that it increases opportunity for your business name and domain to appear in search engines.  Remember, when tagging, keyword research is important, take the time to research your keywords before starting this tagging process.

3.    Use the “Buddy Icon” in your profile and change it to your own company’s business logo. This way it will be recognizable whenever someone accesses your page. If you do not have a logo design yet, remember that a logo does not need to be complicated artistry. Branding is important, use a simple letter or icon that you can associate with your business, put some simple designs and use it often so that it becomes a good way for product recognition.

4.    Attach your logo as a watermark on every picture uploads you do. If you don’t have the skill to put a watermark on each photo upload then you can just include the logo on each set of pictures you put on your Flickr page. On top of each photo series would be a good idea.

5.    Use the profile page of your Flickr account to describe your company’s products and services and when doing so forget about marketing or advertising pitches as these may get you into trouble with Flickr.  Just be informative.