YouTube Marketing Opportunities, Part II

Even in remote areas around the globe, YouTube has penetrated thousands of people’s  personal computers.  Having said that, as of this very moment, thousands of YouTube users have just uploaded a new video.   YouTube has  announced that it is now serving 1 billion views a day. This is how powerful YouTube has become.

To attract attention to your business YouTube channel, you need to plan carefully, as it has now become a cut throat competition and I bet you do not want to be left out.  Previously we have pointed out some tips to help such as; being creative or use something funny to attract people’s interest in your video, keep your video short, usually less than 10 minutes, invest in good audio equipment, join the YouTube network by commenting and joining more groups. To further enhance your account here are some more tips that can get you ahead of the game.

1.    There are three types of video that may work for your business in YouTube.  (1) Informational videos; wow your audience with something they have never seen before but is essential in making your product. Act as a guide on your company’s plant site for example. (2) Educational Videos; most people who access the YouTube site checks it for instructional videos. These include the likes of arts and crafts or building stuff or cooking and do it yourself videos. (3) Entertainment Videos; Find a way to use your product and at the same time entertainment your audience. Let’s say test the durability of a mattress etc., amaze your audience with what your products can do.

2.    Maximize YouTube for search engine optimization. By using proper keywords on your YouTube post, your uploaded video will go on top of the search lists. Choose words that best fit the product or service that your business caters. Draw the right audience to your site. It does not need to be the most popular video on YouTube, which receives thousands of hits a day. What is important is that you are getting your target market to view your channel and hence the possibility of earning their trust and buying your product or acquiring your service.

3.    When you upload a video on YouTube it asks you to create a profile channel. Put as much information about your company in this profile and make it good so you can get regular subscribers. These subscribers can send you emails for questions and more product knowledge. From there you can send them responses and discounts, and information on upcoming products

4.    Answer customer-specific questions using videos. Imagine how surprised a customer will be when you point them to a video with the answer!

5.    Use advertising and marketing techniques like: posting testimonials on your site that attest to the quality of your product.  Add captions to your video, remember that not all people can hear or watch your videos.  Run a contest: Use YouTube to engage your audience and solicit their participation in a fun way.

The more you use YouTube, the more traffic  you will direct to your site, and the more potential sales you will have.  Have fun!



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YouTube and its Endless Marketing Opportunities

So what do 20 million viewers say about YouTube?

Only one thing is for sure, that YouTube is the best avenue to get noticed. Do not be misled by the idea that by simply uploading a video to youTube, that you are marketing. It is not enough to just do that. It entails a certain “gimmick” to get attention, a good knowledge of marketing skills plus a good sense of YouTube tools. If you use this website properly you might get the attention you are aiming for. Here are some tips to get the network’s traffic to your site. Follow them and watch as millions of users hit your sites.

1. Be Creative

What is the first thing that comes into mind when you hear the word YouTube? Well for millions of viewers they think of funny and silly videos that get people laughing every time they watch. In which we can conclude that unusual stuff gets attention on this site.
You don’t have to humiliate yourself or your company to get people’s attention, that’s not good business ethic; but you can use something funny to attract their interest. It does not have to be a full blown advertisement or commercial that is too costly. For small and medium business owners a personal camcorder should do the trick.
Charles Smith, a pottery artist from Mobile, Ala., thinks about the tens of thousands of people worldwide who have clicked on his videos to watch him create works of art on his pottery wheel only to break them up at the end.

2. Keep it Short

The reason why YouTube only allows a 10 minute video upload is because it believes that the attention span of an average person will not exceed that. If your video is more than 10 minutes, half of the population will not be interested anymore, unless you can hook them on the first few minutes.

3. Talk out Loud

If you are using the microphone on your personal camcorder then you might have a problem. Most videos found on YouTube do not use an external microphone hence resulting in bad audio quality. Invest a little on clip-on microphone or wireless microphone and transmitter. These would greatly increase the potentials of your YouTube page. This is a classic example of public speaking, the clearer your messages are, the more it will be heard and the more you increase your target viewers and ultimately your target customers.

4. Comment and be Heard

Like other social networking sites, You Tube is a community where you can leave posts and comments to other people’s download. By leaving comment on popular videos you will get attention on your own pages as well. You may want to put a custom sign salutation on your posts that includes your webpage. Make sure that you put honest comments and reviews on these videos and not use it just to promote your product or service. Your comments’ sincerity will greatly reflect on your business’ ethics.

5. Join Groups

Being a part of existing topic-oriented groups on You Tube would widen your audience network. If there is no existing one yet on your area or niche then create a new one and create your own network. Joining these groups will be a good way of getting customer feedbacks regarding your product.

More YouTube Tips next week…