Twitter Marketing for Restaurants

Twitter is one of today’s fastest rising social networking and micro blogging sites. If you want to market your business, in this case, your restaurant or any kind of eatery, you can use Twitter as part of your social media marketing strategy. Although traditional advertising wouldn’t be effective with the use of Twitter, the right strategy can make Twitter a convenient and effective marketing tool.

Here’s how:

Food is one of our basic necessities and what comes with it is the perpetual need to eat, and to find food that will satisfy our appetites. Several kinds of companies use Twitter as a marketing tool: events planners, mechanics, web designers and many other services that we only need occasionally, unlike any food-related businesses.

A tweet about a fresh and delicious new plate added to your menu will most likely make someone hurry to your restaurant to try it.

The Twitter Advanced Search will help you find people with food interests that your restaurant can offer, especially locally. The key is to follow these people and through this, people will eventually come across your page and follow you. Using Twitter as a marketing tool for your eatery requires a tremendous investment in time and effort, even money for promos and contests, but you will reap amazing benefits businesswise once you penetrate the Twitter community, especially in your area.

One tip that will help you achieve this is to host a live Twitter meeting called a tweetup locally with perhaps a free dessert for the first 20 customers to come in or special discounts. People who usually attend tweetups are active and influential Twitter users and it will help your business one way or another if they tweet about your promo.

If you are wondering what to tweet about other than your daily lunch menu, there are several other things you can share that will help generate interest to your restaurant. If you own a pizza parlor, you could tweet about pizza history and trivia, or if you are running French restaurant, you could post simple French home recipes or link videos about French cooking. Interesting tweets also include things like a local celebrity that tried your restaurant or a review of your restaurant in the local newspaper.

Also, make sure to listen and to reply to your follower’s comments and suggestions. Positive comments can be used as testimonials to your official website, just don’t forget to ask permission from the commenter. Badmouthing competition, tweeting too much, and not replying to followers are some things to be avoided, among other things. Remember, it is very easy to unfollow someone on Twitter.

Twitter also helps create traffic to your official website. Make sure that your website is user-friendly and updated especially in terms of contact information and menu. Twitter  can do wonders for your food-related business once used the right way.

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Making Social Media Link Building Work


Link building through social media is getting more popular these days but it is not as easy as you may think. It entails a lot of work and requires a great deal of time. It has no short cuts and only the right person can make it work. The basic idea of link building via social media is social media participation. Link building is a method for you to actively promote your product and services from your website so people in your network can also link back to you. This is one of the most effective methods being used by SEO today and really helps your website land on the first page of search results.

This is not the hands off method that everyone thinks it is. You have to really get involved with your own community who has same the passion and interests you have. It is not just creating profiles in social media site like MySpace, Facebook, Twitter, Digg, etc. But you also have to constantly update the content of your profiles by returning any comments to your network or take care of requests from your friends. Participating in community discussions is good way of making the contents of you profiles as fresh as possible.

But the most important thing that you must remember when building links through your social media profiles is to make sure that you are linking to articles that make sense to your friends, visitors, readers and network members. Creating links that are irrelevant can cause deactivation of your profile and rebuilding your online reputation can be very difficult or nearly impossible to achieve. It really takes a great deal of work working from the bottom and up again. You can fail in this method of social media link building if you fail to build relationships within your network and to succeed in building relationships you need to constantly reply and take care of your network’s requests. Failing in this step is failing all the way.

A remarkable aspect of social media is that links derived from it are very objective in nature therefore it is of high importance. The more social media content that is linked to your website means that your website achieves a more unique identity and this could be very effective in boosting your website’s ranking in search results. But you have to make sure that your website has got what it takes to keep the interest of your social media networks. With this said, impressed social media members will always provide links to valuable information they see on your website.

Some of the sure fire techniques that will make social media link building very effective and extremely beneficial for you are: updating your social media properties, avoiding spam, responding to your community, promoting your products and services indirectly through tips and techniques pertaining to your products and services and providing valuable information selflessly and without expecting too much. The trick here is to enjoy your network of people and in time, you will see yourself building relationships and your community willingly promoting your posts or tweets to everyone.