Effective Keywords: How to find them.

Your website can only get the best optimization with the right use of effective keywords. Search engine optimization relies on keywords as one crucial ingredient. The right keywords are therefore a requirement… a must for any website owner who wants to succeed in his or her SEO campaigns. But finding the right keywords or keyword phrases can be a very daunting task because a lot of the best keywords are being used by a product, service or business are already being used by many search engine optimization experts and professionals. You can either compete with them for rankings in search results but that would be very difficult. It is strongly suggested that you research your own set of keywords or keyword phrases that are as effective as popular keywords other optimizers are using.

As suggested above, your main task now is to find the most effective keywords or keyword phrases that you will use for your website. There a few strategies that you must consider to find the right keywords to help your site achieve top rankings in search results. First and foremost you need to find out that are the common words being used by people when they are searching for something on the net. These common words are like the “layman’s” terms. These are simple yet effective keywords. We each have our way of describing a thing or service like for example buying “email marketing service” or “email campaign providers.”

It is therefore important how your specific target market prefers to call your product or service. You can find this out by communicating with them through online chat, forums, blogs and social media networking sites. You may also find out how often people use keywords about your product or service by simply conversing with people that you meet every day and taking note of how they call your product or service. Take note of the terms that are often used by your own niche. It is best if you make a list of it and then start the words that top the list first. These words that top your list are the words being used more. Check also spelling variations and keyword phrases construction like for example for singular vs. plural variations and synonyms.

Once you have decided to use a specific set of keywords for optimizing your website, you have to research them to see if they are actually effective.  You want to know what each word’s KEI or Keyword effectiveness index is. Then you must monitor them within a specific period of time, and see if it does pull up your website on top of searches. This involves a little experimenting that you won’t be able to perfect in just a short period of time. It requires constant monitoring of the results. If you find that the keywords you used are weak, then it is time to other keywords and keyword phrases on your list, going through the same kind of process, from implementing to seeing the results.

This process will actually require from you a great deal of your time, but all your efforts won’t be in vain if you see more traffic pour in. You may opt to have someone do the research for you, you can hire an expert or hire a social media virtual assistant.  Whatever you choose to do, make sure you research your keywords before you start blogging and writing content for your website.

Using Blogs to Drive Away People from Your Business


Reading the title of this article will surely make you curious… especially if you are a professional practitioner or business owner. You may ask the question: Why would I want to drive people away from my business?  You should find the answer within yourself if you contemplate hard enough.   Saying “No way!” is normal.

There is an old saying that prevention is better than the cure.   Doctors constantly say this to their patients.   A dentist tells their patients to brush their teeth and floss twice every day, for it prevents oral problems like cavities.  Doctors also advise their patients to stay healthy and fit. Based on the examples above, dentist and doctors use these practices to establish rapport and trust with their patients

As a business owner, how can you apply this to your business? How can you keep customers coming back to you “even if” you drive them away? It’s quite simple really. Write a blog, not just any blog about your business, but useful information that people can use.

If you own a restaurant, write a blog that informs people how to prepare delicious meals every day in the comforts of their home. This is driving your customers away, right?  Wrong.  There may be people who have the time and will take your tips and advice about creating a special meal, but for most people, they will realize that you are an expert in fine cuisine and they will patron your restaurant.

Another example is if you own an auto shop, you can blog about how to maintain your car and how to do diagnose problems to help car owners save money. This is pushing car owners away from your business.  Car owners will realize that you want them to save money and you are an expert.  This will lead to customers flocking to your establishment.