Making Social Media Link Building Work


Link building through social media is getting more popular these days but it is not as easy as you may think. It entails a lot of work and requires a great deal of time. It has no short cuts and only the right person can make it work. The basic idea of link building via social media is social media participation. Link building is a method for you to actively promote your product and services from your website so people in your network can also link back to you. This is one of the most effective methods being used by SEO today and really helps your website land on the first page of search results.

This is not the hands off method that everyone thinks it is. You have to really get involved with your own community who has same the passion and interests you have. It is not just creating profiles in social media site like MySpace, Facebook, Twitter, Digg, etc. But you also have to constantly update the content of your profiles by returning any comments to your network or take care of requests from your friends. Participating in community discussions is good way of making the contents of you profiles as fresh as possible.

But the most important thing that you must remember when building links through your social media profiles is to make sure that you are linking to articles that make sense to your friends, visitors, readers and network members. Creating links that are irrelevant can cause deactivation of your profile and rebuilding your online reputation can be very difficult or nearly impossible to achieve. It really takes a great deal of work working from the bottom and up again. You can fail in this method of social media link building if you fail to build relationships within your network and to succeed in building relationships you need to constantly reply and take care of your network’s requests. Failing in this step is failing all the way.

A remarkable aspect of social media is that links derived from it are very objective in nature therefore it is of high importance. The more social media content that is linked to your website means that your website achieves a more unique identity and this could be very effective in boosting your website’s ranking in search results. But you have to make sure that your website has got what it takes to keep the interest of your social media networks. With this said, impressed social media members will always provide links to valuable information they see on your website.

Some of the sure fire techniques that will make social media link building very effective and extremely beneficial for you are: updating your social media properties, avoiding spam, responding to your community, promoting your products and services indirectly through tips and techniques pertaining to your products and services and providing valuable information selflessly and without expecting too much. The trick here is to enjoy your network of people and in time, you will see yourself building relationships and your community willingly promoting your posts or tweets to everyone.

Effective Keywords: How to find them.

Your website can only get the best optimization with the right use of effective keywords. Search engine optimization relies on keywords as one crucial ingredient. The right keywords are therefore a requirement… a must for any website owner who wants to succeed in his or her SEO campaigns. But finding the right keywords or keyword phrases can be a very daunting task because a lot of the best keywords are being used by a product, service or business are already being used by many search engine optimization experts and professionals. You can either compete with them for rankings in search results but that would be very difficult. It is strongly suggested that you research your own set of keywords or keyword phrases that are as effective as popular keywords other optimizers are using.

As suggested above, your main task now is to find the most effective keywords or keyword phrases that you will use for your website. There a few strategies that you must consider to find the right keywords to help your site achieve top rankings in search results. First and foremost you need to find out that are the common words being used by people when they are searching for something on the net. These common words are like the “layman’s” terms. These are simple yet effective keywords. We each have our way of describing a thing or service like for example buying “email marketing service” or “email campaign providers.”

It is therefore important how your specific target market prefers to call your product or service. You can find this out by communicating with them through online chat, forums, blogs and social media networking sites. You may also find out how often people use keywords about your product or service by simply conversing with people that you meet every day and taking note of how they call your product or service. Take note of the terms that are often used by your own niche. It is best if you make a list of it and then start the words that top the list first. These words that top your list are the words being used more. Check also spelling variations and keyword phrases construction like for example for singular vs. plural variations and synonyms.

Once you have decided to use a specific set of keywords for optimizing your website, you have to research them to see if they are actually effective.  You want to know what each word’s KEI or Keyword effectiveness index is. Then you must monitor them within a specific period of time, and see if it does pull up your website on top of searches. This involves a little experimenting that you won’t be able to perfect in just a short period of time. It requires constant monitoring of the results. If you find that the keywords you used are weak, then it is time to other keywords and keyword phrases on your list, going through the same kind of process, from implementing to seeing the results.

This process will actually require from you a great deal of your time, but all your efforts won’t be in vain if you see more traffic pour in. You may opt to have someone do the research for you, you can hire an expert or hire a social media virtual assistant.  Whatever you choose to do, make sure you research your keywords before you start blogging and writing content for your website.