Reading the title of this article will surely make you curious… especially if you are a professional practitioner or business owner. You may ask the question: Why would I want to drive people away from my business? You should find the answer within yourself if you contemplate hard enough. Saying “No way!” is normal.
There is an old saying that prevention is better than the cure. Doctors constantly say this to their patients. A dentist tells their patients to brush their teeth and floss twice every day, for it prevents oral problems like cavities. Doctors also advise their patients to stay healthy and fit. Based on the examples above, dentist and doctors use these practices to establish rapport and trust with their patients
As a business owner, how can you apply this to your business? How can you keep customers coming back to you “even if” you drive them away? It’s quite simple really. Write a blog, not just any blog about your business, but useful information that people can use.
If you own a restaurant, write a blog that informs people how to prepare delicious meals every day in the comforts of their home. This is driving your customers away, right? Wrong. There may be people who have the time and will take your tips and advice about creating a special meal, but for most people, they will realize that you are an expert in fine cuisine and they will patron your restaurant.
Another example is if you own an auto shop, you can blog about how to maintain your car and how to do diagnose problems to help car owners save money. This is pushing car owners away from your business. Car owners will realize that you want them to save money and you are an expert. This will lead to customers flocking to your establishment.