YouTube Marketing Opportunities, Part II

Even in remote areas around the globe, YouTube has penetrated thousands of people’s  personal computers.  Having said that, as of this very moment, thousands of YouTube users have just uploaded a new video.   YouTube has  announced that it is now serving 1 billion views a day. This is how powerful YouTube has become.

To attract attention to your business YouTube channel, you need to plan carefully, as it has now become a cut throat competition and I bet you do not want to be left out.  Previously we have pointed out some tips to help such as; being creative or use something funny to attract people’s interest in your video, keep your video short, usually less than 10 minutes, invest in good audio equipment, join the YouTube network by commenting and joining more groups. To further enhance your account here are some more tips that can get you ahead of the game.

1.    There are three types of video that may work for your business in YouTube.  (1) Informational videos; wow your audience with something they have never seen before but is essential in making your product. Act as a guide on your company’s plant site for example. (2) Educational Videos; most people who access the YouTube site checks it for instructional videos. These include the likes of arts and crafts or building stuff or cooking and do it yourself videos. (3) Entertainment Videos; Find a way to use your product and at the same time entertainment your audience. Let’s say test the durability of a mattress etc., amaze your audience with what your products can do.

2.    Maximize YouTube for search engine optimization. By using proper keywords on your YouTube post, your uploaded video will go on top of the search lists. Choose words that best fit the product or service that your business caters. Draw the right audience to your site. It does not need to be the most popular video on YouTube, which receives thousands of hits a day. What is important is that you are getting your target market to view your channel and hence the possibility of earning their trust and buying your product or acquiring your service.

3.    When you upload a video on YouTube it asks you to create a profile channel. Put as much information about your company in this profile and make it good so you can get regular subscribers. These subscribers can send you emails for questions and more product knowledge. From there you can send them responses and discounts, and information on upcoming products

4.    Answer customer-specific questions using videos. Imagine how surprised a customer will be when you point them to a video with the answer!

5.    Use advertising and marketing techniques like: posting testimonials on your site that attest to the quality of your product.  Add captions to your video, remember that not all people can hear or watch your videos.  Run a contest: Use YouTube to engage your audience and solicit their participation in a fun way.

The more you use YouTube, the more traffic  you will direct to your site, and the more potential sales you will have.  Have fun!



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YouTube and its Endless Marketing Opportunities

So what do 20 million viewers say about YouTube?

Only one thing is for sure, that YouTube is the best avenue to get noticed. Do not be misled by the idea that by simply uploading a video to youTube, that you are marketing. It is not enough to just do that. It entails a certain “gimmick” to get attention, a good knowledge of marketing skills plus a good sense of YouTube tools. If you use this website properly you might get the attention you are aiming for. Here are some tips to get the network’s traffic to your site. Follow them and watch as millions of users hit your sites.

1. Be Creative

What is the first thing that comes into mind when you hear the word YouTube? Well for millions of viewers they think of funny and silly videos that get people laughing every time they watch. In which we can conclude that unusual stuff gets attention on this site.
You don’t have to humiliate yourself or your company to get people’s attention, that’s not good business ethic; but you can use something funny to attract their interest. It does not have to be a full blown advertisement or commercial that is too costly. For small and medium business owners a personal camcorder should do the trick.
Charles Smith, a pottery artist from Mobile, Ala., thinks about the tens of thousands of people worldwide who have clicked on his videos to watch him create works of art on his pottery wheel only to break them up at the end.

2. Keep it Short

The reason why YouTube only allows a 10 minute video upload is because it believes that the attention span of an average person will not exceed that. If your video is more than 10 minutes, half of the population will not be interested anymore, unless you can hook them on the first few minutes.

3. Talk out Loud

If you are using the microphone on your personal camcorder then you might have a problem. Most videos found on YouTube do not use an external microphone hence resulting in bad audio quality. Invest a little on clip-on microphone or wireless microphone and transmitter. These would greatly increase the potentials of your YouTube page. This is a classic example of public speaking, the clearer your messages are, the more it will be heard and the more you increase your target viewers and ultimately your target customers.

4. Comment and be Heard

Like other social networking sites, You Tube is a community where you can leave posts and comments to other people’s download. By leaving comment on popular videos you will get attention on your own pages as well. You may want to put a custom sign salutation on your posts that includes your webpage. Make sure that you put honest comments and reviews on these videos and not use it just to promote your product or service. Your comments’ sincerity will greatly reflect on your business’ ethics.

5. Join Groups

Being a part of existing topic-oriented groups on You Tube would widen your audience network. If there is no existing one yet on your area or niche then create a new one and create your own network. Joining these groups will be a good way of getting customer feedbacks regarding your product.

More YouTube Tips next week…

More Flickr Tips….

Previously we talked about some tips to maximize your Flickr account’s visibility. Things like using your web domain name as your username in Flickr, putting your website name as tag for each photo upload, maximizing the use of your company’s logo for recognition, and proper description of your business in the profile really helps but if you want more ideas check out the additional tips below.

6. Create a simple informative essay about your company’s services, make it as extensive as possible so people know what to expect from your business and pay attention to your design. In this page you could even put your website address where they can visit.

7. Join as many group sites as possible but be mindful of the group’s terms before joining as you may violate some of their posting restrictions. It is always safe to join the same group category as your business interest. You will be surprised at the extensive group categories that Flickr offers.

8. Upload the creative shots of your products and service and company. You maybe uploading hundreds of photos everyday in your page but these efforts would be pointless if the shots does not speak, remember the saying “A picture can speak a thousand words”.  Before uploading a particular set of photos, start using your creative mind and think of how these pictures can best describe your company and interest people to try them. No need to hire well-known models to endorse them, just make it unique as possible.

9. Explore the Flickr community.  Do not just mind your own site. Check other pages in your group’s site as well as visit a different group and maybe discover some potential. Comment on other people’s photos, especially if they really look nice and can grab people’s attention. Add them onto your favorite’s lists.  Honestly comment on their photos.  Never utilize this tool to brag about your company because it may get the community irritated. Also you may want to search for other people’s postswith regard to your products and services as you may get more feedback from them for product improvement. Comment on these feedback as well if you like, appreciate a compliment and acknowledge a criticism. Let people know that you are listening and you value their opinions.

10. Use the Flickr blog. Connect your company’s existing blog on Flickr by just pasting some HTML codes. This is a good turnaround tool for publishing the latest news in your company, without too much effort from you. Once you update your blog, your Flickr blog will also be utilized. Allowing, news, discounts, upgrades, promotions and advertising can be loaded to your Flickr network.

These activities can be time consuming.  You may consider hiring a virtual assistant help you with these tasks and other social media marketing tasks.

Now, remember as per terms and conditions of Flickr it is against their rules to use it for commercial purposes, specifically for advertising company products or services, if caught your Flickr account will be turned off.  However, that does not mean we cannot use it for indirect marketing.

How to use Flickr to increase your business

Do you remember Yahoo Photos? They closed down September of 2007 after advising to their numerous users to move their photos to Flickr.  Yahoo changed their service name to Flickr. Now, Flickr has the same feature that yahoo offered before and more. It is basically a photo hosting and sharing service. Is it designed for private use by you and your friends only? Wrong.  Business communities know little of how they can exploit this free site for their businesses.  If you own a small or medium sized business, this is a smart way to battle with the giant enterprises lurking in the market.

Your business will need a Yahoo ID to sign up and once you get access you can start posting pictures. Flickr has groups depending on the category or interest your business is in, join them to get more viewers for your own page. After which, you can start downloading new materials to be noticed, Flickr calls it a “set”.

Here are some tips that will work well for you and your business:

1.    Start with your Flickr user name. Put your website address or your web domain as your screen name. This way anyone who accesses your account can copy the link to a URL and get to your site. Since, your username appears on every photo you upload then your site’s link will be available to see for everyone in the community.

2.    Every time a picture is uploaded onto Flickr, the user has the ability to tag it; these tags become a powerful tool for search engine optimization. You can either use your web domain every time you tag a photo or use logical keywords to increase traffic to your Flickr business page. Manipulate your tag description in such a way that it increases opportunity for your business name and domain to appear in search engines.  Remember, when tagging, keyword research is important, take the time to research your keywords before starting this tagging process.

3.    Use the “Buddy Icon” in your profile and change it to your own company’s business logo. This way it will be recognizable whenever someone accesses your page. If you do not have a logo design yet, remember that a logo does not need to be complicated artistry. Branding is important, use a simple letter or icon that you can associate with your business, put some simple designs and use it often so that it becomes a good way for product recognition.

4.    Attach your logo as a watermark on every picture uploads you do. If you don’t have the skill to put a watermark on each photo upload then you can just include the logo on each set of pictures you put on your Flickr page. On top of each photo series would be a good idea.

5.    Use the profile page of your Flickr account to describe your company’s products and services and when doing so forget about marketing or advertising pitches as these may get you into trouble with Flickr.  Just be informative.