Social Media Statistics

Social Media Statistics

1.  By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network

2.  If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users)

3.  % of companies using LinkedIn as a primary tool to find employees….80%

4.  The fastest growing segment on Facebook is 55-65 year-old females

5.  80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences?

6.  Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen

7.  The #2 largest search engine in the world is YouTube

8.  There are over 200,000,000 Blogs

9.  25% of search results for the World’s Top 20 largest brands are links to user-generated content

10.  34% of bloggers post opinions about products & brands

11.  78% of consumers trust peer recommendations

12.  Only 14% trust advertisements

13.  Only 18% of traditional TV campaigns generate a positive ROI

14.  24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.

15.  In the near future we will no longer search for  products and services they will find us via social media

Statistics from http://socialnamics.net by Erick Qualman

Is social media marketing the new yellow pages?

Is social media marketing the new yellow pages?

Improving collaboration between people and between organizations is no longer optional if you want to survive in today’s hyper connected businesses world, stated Erik Van Ommeren, Director of Sogeti’s international research institute.

Social media marketing announces your presence to the world. It’s a reliable marketing trend to build your network on line for success, for the world of tomorrow. Reaching out through social media is well worth looking into.

Much of social media marketing is about finding the right way to promote. Social media marketing is introducing exciting venues of communicating to consumers of internet and brick and mortar businesses.

Think outside the book, social media is the new yellow pages. social media is an innovative tool that will help local businesses pump out all types of information, from the latest in local news, to their promotions and coupons.

Social media allows you to be in control of your marketing. With Tivo, satellite radio, Ipods and the internet, the consumer is in charge of their own media. They are no longer a captive audience. With social media, you can reach out to your consumer through non-traditional channels and still have them listen to your message. Social media marketing allows you to be in control of you business advertising, drive traffic to your site, where you want to place your promotions and coupons, with little or no cost.

About 54% of Americans have substituted internet search engines and local phone books for social media. More content is created, distributed, and advertised on line, and more advertising dollars are moving towards social media. If your campaign is executed correctly, social media will get you more referrals, generate more leads and help you share information used to educate prospects. The all new social media marketing requires different skill sets and strategies when compared to traditional marketing. You can hire firms who specialize in this type of marketing or simply try it out for yourself. It is important to note, that is as in any form of marketing, consistency is the key to success. So, don’t expect to get a ton of new business from just starting a Twitter and Facebook account.

The public has turned to social media sites such as, Facebook, Twitter, Myspace, and Linkedin to reach their audience. Social media activity also helps your businesses improve search engine rankings through link building. There are now more and more companies that are seeking out alternative and effective marketing strategies, because the phone book is no longer providing what they need. Many would argue that social media marketing is the new yellow pages.