We always hear the word blog and underestimate the value of blogging. To some it’s just a waste of time to maintain and sad to say, these people are losing a valuable chance and opportunity especially if they have their own business. With the social media marketing getting stronger every single day, one must learn to adapt and take advantage of these opportunities that other businesses already did. In fact, almost all big corporations and major businesses would even go to the extremes and hire a set of professionals to maintain their blog site. Needless to say, the rewards of their effort are paying out in big ways and their investments were never a lost cause, instead it has delivered more than what they expect in return.
There are numerous reasons on the importance of maintaining a blog for every corporation and companies alike. If you have a corporation and still haven’t jumped in and joined the blogging world, it’s never too late for you to start. You may still have doubts about blogging and having a blog for your business or corporation, but the mere fact that you are reading this article means that opportunity is knocking at your door. Let me give you some reasons on why you should start a blog for your corporation and hope that this may help you and your business grow stronger.
First, a blog is primarily for your customers especially for those consumers who do not believe in faceless advertising. What do I mean by faceless advertising? Basically, faceless advertisers are those who do not care about getting in touch and does not want to develop a strong customer relationship with consumers. Creating a blog is a great way to connect with your customers in a somehow personal level. If you are truly a reasonable business person, you know that customers are demanding and love to transact business on a personal level. Otherwise, they would rather deal with robots or transact business elsewhere where they could feel the trust that is due for them. A blog gives you that trust and transparency while creating an open line of communication with your customers. Here, you can freely express and get more personal as compared to your company’s website and avoid having to throw sales pitch all the time. You could also take advantage of the RSS feeds to update your customer on a regular basis. You can get the respects of your customers and get your brand known while being “human.”
Second, a blog could drive traffic to your company’s website. You know that a great traffic to your website means more potential customers. The good news is, blogs can give you an increase in traffic and could even put you on top for search results. This helps you in getting a favorable page ranking, helps with search engine optimization and link building because you can put more keywords and phrases in a blog. It also alerts search engines that there is a new content on your site. You can also use it for showcasing your expertise. Since more traffic leads to more viewers, you could show the visitors that you are the expert on such field and get the edge against others who claims to have the same expertise as yours. Customers are more likely to patronize your brand if you’ve demonstrated authority in your category.
Third, a blog is easy, cheap and gives quick results with little effort to maintain but with big rewards. You do not have to be a genius to start a blog; all you need is a little time to update it. Think of it as writing to your friends where you can be comfortable in expressing yourself without using fancy words or stiff academic writing. It’s easier for you to communicate and at the same time you can get immediate results and feedback from your customers without having to wait for any focus group responses. It’s also inexpensive; in fact most blog sites are free to join. Probably the only expense you will have is if you need to hire a creative designer to personalize your blog and have your brand etched on the page. Or perhaps you can hire a virtual assistant to update your blog when you can’t do it yourself.
Lastly, a blog would equate to brand awareness. Every business should put brand awareness on the top of their list because this is what makes your business grow. No matter how you promote your business, the objective is always the same and that is brand awareness. And I guarantee you that blogs are one of the most effective ways for brand awareness. With all that said, underestimating the power of blog is a huge mistake. Blogging is an opportunity that you should not let pass you by.