Keywords are a really powerful way to make search engines remember you. Keyword research is the first step in making a popular web site. Although keyword research is one task that I never look forward to, it is essential task to your online marketing campaign. If you are blogging, posting articles and using social media, you need to research your keywords first, to make sure you are maximizing your efforts.
All you need to have in the beginning is a small initial keyword phrase list. You will be amazed how much your keyword list already has grown only with a little bit of thinking. Target the wrong keywords and all your marketing efforts are lost. Target the right keyword phrases and reap the conversion rates you are looking for. You can use some free tools like Google Adwords keyword tool, or Wordtracker has a free as well as a paid version.
Once you have your list, you have to make sure they are effective. Keyword effectiveness shows how effective the keyword/phrase is in ratio to the number of searches found. Keyword effectiveness index (KEI) was invented by Sumantra Roy, a respected Search Engine Positioning specialist on the internet. The KEI compares the Count result (number of times a keyword has appeared in our data) with the number of competing web pages to pinpoint exactly which keywords are most effective for your campaign.
Once you narrow down your list, you can use these keywords to optimize your social media profiles, blogs, articles and website. Researching keywords is time consuming, but well worth your while. As a entrepreneur you may realize the importance of this task, but you just don’t have the time or manpower to get it done. Hiring someone to do this for you may be the right thing for you and your business. If you would like to find out more on how to outsource this task, click here.